Tipperary Food Producers
The Tipperary Food Producers network is comprised of many small to medium sized artisan food producers in County Tipperary. The Tipperary Food group is comprised of many small to medium sized businesses that deal in the food trade in County Tipperary, such as Artisan food producers, Drinks producers, Hospitality businesses, Cookery schools as well as Specialist food and drink retailers.
The purpose of this project was to design a cutting edge website for the Tipperary Food Producers network that simultaneously portrayed today’s effective web design techniques whilst successfully communicating with its online audience.
The aim was to build a new easily managable site that utilised newer web technology and provided the required functionality, whilst creating a user friendly environment that conveyed the group’s image to an online audience.
analysis and content strategy
We first looked at the Tipperary Food Producer’s as an organization and key benefits the new website would provide to the organization, as well as its users. We met with Members of the Tipperary Food Producers,Pat Whelan and Gary Gubbins, to discuss the requirements of the new website.
Next step was to examine Tipperary Food Producers' former web site. We did the analysis the former site and also compared it to similar sector websites.
We then looked at design trends and the underlying technologies available to accomplish the web sites objectives.
- How would the web site function?
- What technologies would be implemented?
Content Audit and Model
I defined content types and created a content inventory to audit all assets. I used them to identify all the data available to us.
They also helped helped us identify what views we would use for what content and how we would display the correct data in the development stage.
I then created a sitemap to cover the data flow.
Design concepts went through many phases of analysis until we agreed on the final the design.
We then created multiple wireframes and mockups before we used Axure to build the fist website prototype.
There was also a huge focus on the visual aspects of the site. The Tipperary Food Producers website design was governed by many principals including branding and company identity, simplicity, white space and the overall look of the site. Using the existing colour scheme (TFP logo) we decided upon an organic style and earthy colours
With no Content Management System present on the old website, it was very difficult for the producers to manage and update their own content so we built the new site with Wordpress.
The development of the new site was done in stages and we ensured that we included all the required content defined in the content Audit.
One of the main features of The Tipperary Food Producers' website was a customised interactive map.
Tipperary Food Producers website could be used on major devices such as mobile devices or any other web browsing device.
During the development, and on completion, we tested the site in various browsers and on various devices to ensure that the design and layout were implemented correctly.
We also used online analytics sites and noticed that the overall site results improved from 4.4/10 to 7/10.
Hand over and future recommendation
After project completion wemet two members of Tipperary Food Producers for the hand-over of the new siteand recommended that the group should actively be involved and constantly update their content on major sites such as Facebook, Youtube, Twitter and Pinterest.
As well as that we suggested a brand recognition survey that could determine if various people are aware of the brand and how they view the association.